Greg Hoffman is the founder of Modern Arena, former Chief Marketing Officer of Nike, and co-founder of the athlete branding platform Beyond Your Limits. Over 27 years at Nike, he led marketing, advertising, design, and innovation, shaping the brand's global voice through a pivotal period of growth, and earned recognition from Fast Company, Business Insider, and Ad Age. He is the bestselling author of Emotion by Design: Creative Leadership Lessons from a Life at Nike, published in 14 languages.
Today, he advises companies, startups, and nonprofits on brand building and growth, speaks to organizations including Apple, Google, Netflix, and Amazon, and helps athletes build personal brands through Beyond Your Limits. He also teaches branding and marketing in the University of Oregon's Sports Product Management master's program and serves on the Board of Trustees of the Minneapolis College of Art and Design. Across all his work, he explores how brands can evolve and grow without losing sight of who they are.
