"Never Play it Safe, Play to Win. How to Build a Team of Risk-Takers."

"We’re in need of courage now more than ever,” says former Nike CMO Greg Hoffman. It’s no time to stay trapped within our comfort zone.

This talk is innovation brought to life. A practical methodology that feels both actionable and personal, Greg offers audiences the key to the kingdom of breakthroughs—how to embody innovation within the very structure of your organization, and unleash your team’s capacity for risk-taking.

If you don’t take risks, your brand’s potential will remain at a stand-still and you’ll never grow. But it isn’t just about getting a product to market: you need to build risk-taking into the DNA of your team. Greg shows how to incentivize your employees to take risks and think outside the box. When you get it right, innovation won’t just be a one-off experiment—it’ll be something you can repeat over and over again.

Think Differently

Break out of the comfort zone and create an environment where new ideas can thrive.

Take Smart Risks

Learn how to turn risk-taking into a one-time leap into a repeatable part of your business.

Build Risk Takers

Discover how leaders can empower and incentivize their teams to take action, experiment, and think bigger.

Turn Ideas Into Action

Move beyond innovation for innovation's sake and create ideas that drive meaningful business growth.

Chris Walters

Gensco CEO

Ryan Walters

Gensco President